Principle - Commit to your craft.

Philosophy - When you dedicate your life to passion, you make a lifelong string of sacrifices. You give up small parts of yourself in exchange for something intangible - something non-existent. Yet, you will do anything and everything for your craft. No amount of rationale can detour the path you’ve forged.

Symbolism - The DRUM TO DEATH rune represents your commitment to craft. It is emblematic of the first time you fell in love with something you couldn't quite grasp. The symbol encompasses a lifelong desire to fulfill your truth.

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I created DTD because I wanted drumming-adjacent apparel but I was blown away by how cheesy and cornball most drum companies merchandise is. It always felt like these companies were over-indexing on the drums themselves, silly illustrations and goofy designs, and not the underlaying message.

The logo itself was inspired by a 10-lug tuning pattern, but I wanted to create something that was symbolic of the way I felt about drums. The blind faith I put into this love is much like a religion to me, and to many others out there who are passionate about their craft. 

- Kyle Adams, Owner/Founder